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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeSeveral categoriesSeveral categoriesCosmetics
Established199219832007
InspectionAnnual audit by national Ecolabel competent bodyAnnual on-site, IFOAM-accreditedAnnual third-party audit
Residue testingPer-category limitsRisk-basedRisk-based
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.
  • Mark is trademark-protected.

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