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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.
ScopeSeveral categoriesFoodFood
Established199219851989
InspectionAnnual audit by national Ecolabel competent bodyAnnual on-site by KRAV-accredited certifierAnnual on-site by Danish Veterinary and Food Administration
Residue testingPer-category limitsRequiredRequired
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • Mark is trademark-protected.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.

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