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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
ScopeSeveral categoriesSeveral categoriesFood
Established199220181985
InspectionAnnual audit by national Ecolabel competent bodyAnnual on-site by ROA-accredited certifierAnnual on-site by KRAV-accredited certifier
Residue testingPer-category limitsPer USDA NOPRequired
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • Newer label (2018+) — supply still limited, mostly US brands.
  • Mark is trademark-protected.

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