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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
Tún (Iceland) logo
Tún (Iceland)
Iceland · Tier 1 Gold
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.
ScopeSeveral categoriesSeveral categoriesFood
Established199220181994
InspectionAnnual audit by national Ecolabel competent bodyAnnual on-site by ROA-accredited certifierAnnual on-site, MAST-accredited
Residue testingPer-category limitsPer USDA NOPRequired for at-risk operations
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • ≥95% organic ingredients per EU rules.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • Newer label (2018+) — supply still limited, mostly US brands.
  • There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.

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