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	NATRUE European Union · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
Scope	Cosmetics	Food	Food
Established	2007	1985	1985
Inspection	Annual third-party audit	Annual on-site by French-accredited certifiers	Annual on-site by KRAV-accredited certifier
Residue testing	Risk-based	Risk-based	Required
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.
Does NOT	Mark is trademark-protected.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Mark is trademark-protected.

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