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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
Luomu (Finland) logo
Luomu (Finland)
Finland · Tier 2 Trusted
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.Finland's national organic 'Sun Mark' (Aurinkomerkki). Operated by the Finnish Food Authority. In practice most Finnish organic packaging carries both Luomu and the EU Leaf — they certify to the same baseline.
ScopeCosmeticsSeveral categoriesFood
Established200719831995
InspectionAnnual third-party auditAnnual on-site, IFOAM-accreditedAnnual on-site by Finnish Food Authority
Residue testingRisk-basedRisk-basedRequired
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
  • EU baseline organic (Finnish supply chains end-to-end).
  • Annual on-site inspection by the Finnish Food Authority.
Does NOT
  • Mark is trademark-protected.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.
  • The Sun Mark is awarded only to fully Finnish supply chains — imports use the EU Leaf alone.

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