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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
ScopeCosmeticsSeveral categoriesSeveral categories
Established200719831989
InspectionAnnual third-party auditAnnual on-site, IFOAM-accreditedOn-site + product review by national Ecolabel office
Residue testingRisk-basedRisk-basedRisk-based per category
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
Does NOT
  • Mark is trademark-protected.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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