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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.
ScopeCosmeticsSeveral categoriesSeveral categories
Established200719921983
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyAnnual on-site, IFOAM-accredited
Residue testingRisk-basedPer-category limitsRisk-based
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.

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