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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeCosmeticsSeveral categoriesFood
Established200719922010
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyAnnual third-party audit + lab testing
Residue testingRisk-basedPer-category limitsGMO testing only (not pesticide)
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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