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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeCosmeticsSeveral categoriesFoodSeveral categories
Established2007199220101982
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyAnnual third-party audit + lab testingAnnual on-site by Naturland-accredited inspectors
Residue testingRisk-basedPer-category limitsGMO testing only (not pesticide)Required
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Membership-based — only farms that join the Naturland association can use the mark.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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