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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Nordic Swan Ecolabel logo
Nordic Swan Ecolabel
Nordic Countries · Tier 3 Specialty
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.
ScopeCosmeticsSeveral categoriesSeveral categories
Established200719921989
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyOn-site + product review by national Ecolabel office
Residue testingRisk-basedPer-category limitsRisk-based per category
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Lifecycle-based environmental criteria for the product category.
  • Restrictions on hazardous chemicals.
  • Recyclability and packaging requirements.
  • Audited every 3-5 years against an updated standard.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.

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