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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
ScopeCosmeticsSeveral categoriesFoodFood
Established2007199219892010
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyAnnual on-site by Danish Veterinary and Food AdministrationAnnual third-party audit + lab testing
Residue testingRisk-basedPer-category limitsRequiredGMO testing only (not pesticide)
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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