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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
USDA Organic logo
USDA Organic
United States · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.
ScopeCosmeticsSeveral categoriesFood
Established200719922002
InspectionAnnual third-party auditAnnual audit by national Ecolabel competent bodyAnnual on-site by USDA-accredited certifier
Residue testingRisk-basedPer-category limitsRequired on ≥5% of operations annually
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient).
  • No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation.
  • Annual on-site inspection by a USDA-accredited certifier.
  • Residue testing on at least 5% of certified operations each year.
Does NOT
  • Mark is trademark-protected.
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare).
  • Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.

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