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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Fairtrade International logo
Fairtrade International
Global · Tier 3 Specialty
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Certifies fair prices and conditions for producers in developing countries — not organic, not environmental. Common on coffee, cocoa, sugar, bananas, tea.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.
ScopeCosmeticsFoodFood
Established200719971989
InspectionAnnual third-party auditAnnual on-site by FLOCERT (independent of Fairtrade International)Annual on-site by Danish Veterinary and Food Administration
Residue testingRisk-basedNot for organic — Fairtrade alone doesn't test residuesRequired
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Minimum price floors for producer cooperatives.
  • Fairtrade Premium paid into community-development funds.
  • Bans on the worst forms of child and forced labour.
  • Producer organisations must be small-farmer cooperatives or hired-labour plantations meeting standards.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
Does NOT
  • Mark is trademark-protected.
  • Doesn't mean organic — many Fairtrade products are conventionally grown. A separate Fairtrade-Organic dual certification exists.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.

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