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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Orgánico SAGARPA / SENASICA (Mexico) logo
Orgánico SAGARPA / SENASICA (Mexico)
Mexico · Tier 1 Gold
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.
ScopeCosmeticsFoodFood
Established200720061989
InspectionAnnual third-party auditAnnual on-site, SENASICA-accreditedAnnual on-site by Danish Veterinary and Food Administration
Residue testingRisk-basedRequiredRequired
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • ≥95% organic ingredients per LPO.
  • Annual on-site inspection by SENASICA-accredited certifier.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
Does NOT
  • Mark is trademark-protected.
  • USDA equivalence is granted product-by-product, not blanket.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.

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