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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.
ScopeCosmeticsFoodFoodFood
Established2007201019851989
InspectionAnnual third-party auditAnnual third-party audit + lab testingAnnual on-site by KRAV-accredited certifierAnnual on-site by Danish Veterinary and Food Administration
Residue testingRisk-basedGMO testing only (not pesticide)RequiredRequired
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
Does NOT
  • Mark is trademark-protected.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Mark is trademark-protected.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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