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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeCosmeticsFoodSeveral categories
Established200720101982
InspectionAnnual third-party auditAnnual third-party audit + lab testingAnnual on-site by Naturland-accredited inspectors
Residue testingRisk-basedGMO testing only (not pesticide)Required
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Mark is trademark-protected.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Membership-based — only farms that join the Naturland association can use the mark.

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