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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.
ScopeCosmeticsFoodSeveral categories
Established200720102018
InspectionAnnual third-party auditAnnual third-party audit + lab testingAnnual on-site by ROA-accredited certifier
Residue testingRisk-basedGMO testing only (not pesticide)Per USDA NOP
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
Does NOT
  • Mark is trademark-protected.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Newer label (2018+) — supply still limited, mostly US brands.

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