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	NATRUE European Union · Tier 2 Trusted	Nordic Swan Ecolabel Nordic Countries · Tier 3 Specialty	KRAV (Sweden) Sweden · Tier 2 Trusted	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The official environmental label of the Nordic countries (Sweden, Norway, Denmark, Finland, Iceland). Covers ~60 product categories from cleaning products to hotels — NOT specifically an organic standard.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Cosmetics	Several categories	Food	Food
Established	2007	1989	1985	2010
Inspection	Annual third-party audit	On-site + product review by national Ecolabel office	Annual on-site by KRAV-accredited certifier	Annual third-party audit + lab testing
Residue testing	Risk-based	Risk-based per category	Required	GMO testing only (not pesticide)
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Lifecycle-based environmental criteria for the product category. Restrictions on hazardous chemicals. Recyclability and packaging requirements. Audited every 3-5 years against an updated standard.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Mark is trademark-protected.	Doesn't certify food as organic — Nordic Swan on a food package means lower-environmental-impact, not 'no synthetic pesticides'.	Mark is trademark-protected.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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