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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.
ScopeCosmeticsFoodFood
Established200719892001
InspectionAnnual third-party auditAnnual on-site by Danish Veterinary and Food AdministrationAnnual on-site by MAFF-registered certifier
Residue testingRisk-basedRequiredRequired for high-risk operations
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
Does NOT
  • Mark is trademark-protected.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.

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