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	NATRUE European Union · Tier 2 Trusted	Ø Ø-mærket (Denmark) Denmark · Tier 1 Gold	JAS Organic Japan · Tier 1 Gold	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Cosmetics	Food	Food	Food
Established	2007	1989	2001	2010
Inspection	Annual third-party audit	Annual on-site by Danish Veterinary and Food Administration	Annual on-site by MAFF-registered certifier	Annual third-party audit + lab testing
Residue testing	Risk-based	Required	Required for high-risk operations	GMO testing only (not pesticide)
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by the Danish Veterinary and Food Administration. Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Mark is trademark-protected.	Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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