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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
Ø
Ø-mærket (Denmark)
Denmark · Tier 1 Gold
KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Denmark's national organic mark, owned by the Danish Veterinary and Food Administration. The red Ø is one of the most-trusted food labels in the world — recognised by ~98% of Danish consumers.Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.
ScopeCosmeticsFoodFood
Established200719891985
InspectionAnnual third-party auditAnnual on-site by Danish Veterinary and Food AdministrationAnnual on-site by KRAV-accredited certifier
Residue testingRisk-basedRequiredRequired
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by the Danish Veterinary and Food Administration.
  • Direct government control (not a private body) — the unusual Danish model that drives high consumer trust.
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
Does NOT
  • Mark is trademark-protected.
  • Outside Denmark, retailers usually rely on the EU Leaf rather than the Ø.
  • Mark is trademark-protected.

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