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	NATRUE European Union · Tier 2 Trusted	Tún (Iceland) Iceland · Tier 1 Gold	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Regenerative Organic Certified (ROC) United States · Tier 2 Trusted
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	A 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.
Scope	Cosmetics	Food	Several categories	Several categories
Established	2007	1994	1992	2018
Inspection	Annual third-party audit	Annual on-site, MAST-accredited	Annual audit by national Ecolabel competent body	Annual on-site by ROA-accredited certifier
Residue testing	Risk-based	Required for at-risk operations	Per-category limits	Per USDA NOP
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	USDA Organic baseline (or equivalent) is a prerequisite. Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost. Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions. Social fairness: living wage, freedom of association, safe workplace, no forced or child labour. Three tiers: Bronze, Silver, Gold based on adoption depth.
Does NOT	Mark is trademark-protected.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Doesn't apply to food. Doesn't mean organic.	Newer label (2018+) — supply still limited, mostly US brands.

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