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	NATRUE European Union · Tier 2 Trusted	Tún (Iceland) Iceland · Tier 1 Gold	KRAV (Sweden) Sweden · Tier 2 Trusted	Non-GMO Project Verified United States · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.
Scope	Cosmetics	Food	Food	Food
Established	2007	1994	1985	2010
Inspection	Annual third-party audit	Annual on-site, MAST-accredited	Annual on-site by KRAV-accredited certifier	Annual third-party audit + lab testing
Residue testing	Risk-based	Required for at-risk operations	Required	GMO testing only (not pesticide)
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients per EU rules. No synthetic pesticides, no GMOs. Annual on-site inspection. Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.
Does NOT	Mark is trademark-protected.	There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.	Mark is trademark-protected.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.

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