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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
USDA Organic logo
USDA Organic
United States · Tier 1 Gold
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.The US Department of Agriculture's national organic standard. The green-and-white seal is the legal mark for any food sold as 'organic' in the United States.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.
ScopeCosmeticsFoodSeveral categories
Established200720021983
InspectionAnnual third-party auditAnnual on-site by USDA-accredited certifierAnnual on-site, IFOAM-accredited
Residue testingRisk-basedRequired on ≥5% of operations annuallyRisk-based
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • At least 95% of ingredients are certified organic (the '100% Organic' variant requires every ingredient).
  • No synthetic pesticides, no synthetic fertilizers, no GMOs, no sewage sludge, no irradiation.
  • Annual on-site inspection by a USDA-accredited certifier.
  • Residue testing on at least 5% of certified operations each year.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
Does NOT
  • Mark is trademark-protected.
  • Doesn't certify nutrition, taste, or animal welfare specifically (separate marks like AWA cover welfare).
  • Doesn't guarantee local production — a 'USDA Organic' product can be grown anywhere with an accredited inspector.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.

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