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Rainforest Alliance logo
Rainforest Alliance
Global · Tier 3 Specialty
Naturland logo
Naturland
Germany · Tier 2 Trusted
NATRUE logo
NATRUE
European Union · Tier 2 Trusted
What it meansSustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.
ScopeFoodSeveral categoriesCosmetics
Established198719822007
InspectionAnnual third-party audit (RA-accredited)Annual on-site by Naturland-accredited inspectorsAnnual third-party audit
Residue testingRisk-basedRequiredRisk-based
Guarantees
  • Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes.
  • Forest conservation requirements (no deforestation after the cut-off date).
  • Worker welfare and community development requirements.
  • Annual third-party audit.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
Does NOT
  • Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Mark is trademark-protected.

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