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Regenerative Organic Certified (ROC) logo
Regenerative Organic Certified (ROC)
United States · Tier 2 Trusted
EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Tún (Iceland) logo
Tún (Iceland)
Iceland · Tier 1 Gold
What it meansA 'beyond organic' standard developed by the Regenerative Organic Alliance (Patagonia, Rodale Institute, Dr. Bronner's, others). Built on top of USDA Organic; adds soil health, animal welfare, and social fairness pillars.The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.
ScopeSeveral categoriesSeveral categoriesFood
Established201819921994
InspectionAnnual on-site by ROA-accredited certifierAnnual audit by national Ecolabel competent bodyAnnual on-site, MAST-accredited
Residue testingPer USDA NOPPer-category limitsRequired for at-risk operations
Guarantees
  • USDA Organic baseline (or equivalent) is a prerequisite.
  • Soil health: cover cropping, no-till or reduced-till, conservation crop rotation, compost.
  • Animal welfare: pasture-based, Five Freedoms, prohibits factory-farm conditions.
  • Social fairness: living wage, freedom of association, safe workplace, no forced or child labour.
  • Three tiers: Bronze, Silver, Gold based on adoption depth.
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients per EU rules.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
Does NOT
  • Newer label (2018+) — supply still limited, mostly US brands.
  • Doesn't apply to food. Doesn't mean organic.
  • There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.

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