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	AB (Agriculture Biologique) France · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Food	Food	Cosmetics	Several categories
Established	1985	1985	2007	—
Inspection	Annual on-site by French-accredited certifiers	Annual on-site by KRAV-accredited certifier	Annual third-party audit	None
Residue testing	Risk-based	Required	Risk-based	None
Guarantees	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Mark is trademark-protected.	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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