All certifications
?
Tier 4 — MarketingWorldwide· Global
'Natural' (NOT a certification)
The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Official siteWhat it guarantees
- ●Nothing. It is not a certification and there is no body verifying anything.
What it does NOT
- ○Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
- ○Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
Inspection
None
Residue testing
None
Body type
Industry initiative
Scope
Multi
Trust tier
Not a certification. Marketing language with no audit and no enforceable standard.