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	BioGro New Zealand New Zealand · Tier 1 Gold	Naturland Germany · Tier 2 Trusted	KRAV (Sweden) Sweden · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Several categories	Several categories	Food	Several categories
Established	1983	1982	1985	—
Inspection	Annual on-site, IFOAM-accredited	Annual on-site by Naturland-accredited inspectors	Annual on-site by KRAV-accredited certifier	None
Residue testing	Risk-based	Required	Required	None
Guarantees	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.	Membership-based — only farms that join the Naturland association can use the mark.	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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