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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
AB (Agriculture Biologique) logo
AB (Agriculture Biologique)
France · Tier 2 Trusted
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.
ScopeSeveral categoriesSeveral categoriesFood
Established1992—1985
InspectionAnnual audit by national Ecolabel competent bodyNoneAnnual on-site by French-accredited certifiers
Residue testingPer-category limitsNoneRisk-based
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Nothing. It is not a certification and there is no body verifying anything.
  • EU baseline organic (EU 2018/848).
  • Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.

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