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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Non-GMO Project Verified logo
Non-GMO Project Verified
United States · Tier 3 Specialty
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesFoodSeveral categories
Established19922010—
InspectionAnnual audit by national Ecolabel competent bodyAnnual third-party audit + lab testingNone
Residue testingPer-category limitsGMO testing only (not pesticide)None
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • Verified absence of GMO ingredients (with action thresholds, not zero tolerance).
  • Annual third-party verification.
  • Tracing and segregation across the supply chain.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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