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EU Ecolabel (Flower) logo
EU Ecolabel (Flower)
European Union · Tier 3 Specialty
Tún (Iceland) logo
Tún (Iceland)
Iceland · Tier 1 Gold
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansThe European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.Vottunarstofan Tún is Iceland's only accredited organic certifier. Accredited by MAST (Matvælastofnun) under the EU 2018/848-equivalent Icelandic standard, so a Tún-certified product is also recognised as EU-organic.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesFoodSeveral categories
Established19921994—
InspectionAnnual audit by national Ecolabel competent bodyAnnual on-site, MAST-accreditedNone
Residue testingPer-category limitsRequired for at-risk operationsNone
Guarantees
  • Lifecycle-based environmental criteria per product category.
  • Restrictions on hazardous chemicals.
  • Annual licence renewal with audit.
  • ≥95% organic ingredients per EU rules.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Animal welfare standards (outdoor / pasture access, geothermally-warmed greenhouse compatibility for vegetables).
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't apply to food. Doesn't mean organic.
  • There aren't many Tún-certified operations (~120–160) — coverage in the Icelandic market is narrower than in the EU mainland.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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