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Fair for Life logo
Fair for Life
Global · Tier 2 Trusted
Naturland logo
Naturland
Germany · Tier 2 Trusted
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansCombined organic + fair-trade + social-responsibility certification. Issued by Ecocert (originally developed by IMOswiss). Stricter than baseline Fairtrade on labour conditions; often paired with an organic mark on the same product.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeSeveral categoriesSeveral categoriesSeveral categories
Established20061982—
InspectionAnnual on-site, Ecocert-administeredAnnual on-site by Naturland-accredited inspectorsNone
Residue testingRisk-basedRequiredNone
Guarantees
  • Fair pricing for producers.
  • Compliance with ILO core conventions on labour rights, no forced or child labour.
  • Environmental criteria including organic-or-equivalent farming practices.
  • Annual on-site audit by Ecocert.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Doesn't itself mean organic — pair with an organic mark for the full picture.
  • Membership-based — only farms that join the Naturland association can use the mark.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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