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KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
BioGro New Zealand logo
BioGro New Zealand
New Zealand · Tier 1 Gold
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansSweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodSeveral categoriesSeveral categories
Established19851983—
InspectionAnnual on-site by KRAV-accredited certifierAnnual on-site, IFOAM-accreditedNone
Residue testingRequiredRisk-basedNone
Guarantees
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no GMOs.
  • Annual on-site inspection.
  • Covers food, textiles, and personal care under separate standards.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Mark is trademark-protected.
  • New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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