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KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansSweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeFoodFoodSeveral categories
Established19852001—
InspectionAnnual on-site by KRAV-accredited certifierAnnual on-site by MAFF-registered certifierNone
Residue testingRequiredRequired for high-risk operationsNone
Guarantees
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Mark is trademark-protected.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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