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KRAV (Sweden) logo
KRAV (Sweden)
Sweden · Tier 2 Trusted
JAS Organic logo
JAS Organic
Japan · Tier 1 Gold
?
'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
Naturland logo
Naturland
Germany · Tier 2 Trusted
What it meansSweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
ScopeFoodFoodSeveral categoriesSeveral categories
Established19852001—1982
InspectionAnnual on-site by KRAV-accredited certifierAnnual on-site by MAFF-registered certifierNoneAnnual on-site by Naturland-accredited inspectors
Residue testingRequiredRequired for high-risk operationsNoneRequired
Guarantees
  • EU baseline organic PLUS Swedish-specific welfare and climate add-ons.
  • Annual on-site inspection.
  • Climate footprint accounting on KRAV-certified farms.
  • ≥95% organic ingredients.
  • No synthetic pesticides, no synthetic fertilizers, no GMOs.
  • Annual inspection by a MAFF-registered certifier.
  • Nothing. It is not a certification and there is no body verifying anything.
  • Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards).
  • Annual on-site inspection.
  • Fair-pricing requirements for member farmers.
Does NOT
  • Mark is trademark-protected.
  • Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.
  • Membership-based — only farms that join the Naturland association can use the mark.

Choose up to 4 (4 chosen)

That's four — remove one to add another.

  • ACO
  • Bio-Siegel
  • BioGro
  • Canada Organic
  • China Organic
  • EU Leaf
  • India Organic
  • JAS
  • Korea Organic
  • Ø-mærket
  • Orgánico Argentina
  • Orgánico SAGARPA
  • SisOrg
  • Tún
  • USDA Organic
  • AB France
  • Bio Suisse
  • Bioland
  • COSMOS
  • Debio
  • Demeter
  • Ecocert
  • Fair for Life
  • GOTS
  • IBD
  • IFOAM
  • Kilimohai
  • KRAV
  • Luomu
  • NASAA
  • NATRUE
  • Naturland
  • OEKO-TEX Organic Cotton
  • ROC
  • Soil Association
  • EU Ecolabel
  • Fairtrade
  • Non-GMO Project
  • Nordic Swan
  • OEKO-TEX 100
  • Rainforest Alliance
  • 'Natural'

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