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	KRAV (Sweden) Sweden · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	Sweden's leading organic mark. Built on the EU 2018/848 baseline plus stricter Swedish add-ons covering animal welfare, climate impact, and social conditions.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Food	Several categories	Food	Several categories
Established	1985	1982	1985	—
Inspection	Annual on-site by KRAV-accredited certifier	Annual on-site by Naturland-accredited inspectors	Annual on-site by French-accredited certifiers	None
Residue testing	Required	Required	Risk-based	None
Guarantees	EU baseline organic PLUS Swedish-specific welfare and climate add-ons. Annual on-site inspection. Climate footprint accounting on KRAV-certified farms.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Mark is trademark-protected.	Membership-based — only farms that join the Naturland association can use the mark.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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