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	NATRUE European Union · Tier 2 Trusted	AB (Agriculture Biologique) France · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Cosmetics	Food	Several categories	Several categories
Established	2007	1985	—	1992
Inspection	Annual third-party audit	Annual on-site by French-accredited certifiers	None	Annual audit by national Ecolabel competent body
Residue testing	Risk-based	Risk-based	None	Per-category limits
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Mark is trademark-protected.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.

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