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	NATRUE European Union · Tier 2 Trusted	EU Ecolabel (Flower) European Union · Tier 3 Specialty	Non-GMO Project Verified United States · Tier 3 Specialty	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Cosmetics	Several categories	Food	Several categories
Established	2007	1992	2010	—
Inspection	Annual third-party audit	Annual audit by national Ecolabel competent body	Annual third-party audit + lab testing	None
Residue testing	Risk-based	Per-category limits	GMO testing only (not pesticide)	None
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Mark is trademark-protected.	Doesn't apply to food. Doesn't mean organic.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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