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	NATRUE European Union · Tier 2 Trusted	JAS Organic Japan · Tier 1 Gold	Debio Ø (Norway) Norway · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	Norway's only accredited organic certifier. The Ø-merket is required on any food sold as 'økologisk' in Norway. Operates to EU 2018/848 equivalence plus Norwegian add-ons.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Cosmetics	Food	Food	Several categories
Established	2007	2001	1986	—
Inspection	Annual third-party audit	Annual on-site by MAFF-registered certifier	Annual on-site by Debio-accredited inspectors	None
Residue testing	Risk-based	Required for high-risk operations	Required	None
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	EU baseline organic. Annual on-site inspection. Norwegian-specific welfare standards (esp. for cold-climate livestock).	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Mark is trademark-protected.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Norway is outside the EU — the Ø is recognised under EEA equivalence, not direct EU equivalence.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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