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	NATRUE European Union · Tier 2 Trusted	Orgánico SAGARPA / SENASICA (Mexico) Mexico · Tier 1 Gold	JAS Organic Japan · Tier 1 Gold	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Cosmetics	Food	Food	Several categories
Established	2007	2006	2001	—
Inspection	Annual third-party audit	Annual on-site, SENASICA-accredited	Annual on-site by MAFF-registered certifier	None
Residue testing	Risk-based	Required	Required for high-risk operations	None
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	≥95% organic ingredients per LPO. Annual on-site inspection by SENASICA-accredited certifier.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Mark is trademark-protected.	USDA equivalence is granted product-by-product, not blanket.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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