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	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	AB (Agriculture Biologique) France · Tier 2 Trusted	Debio Ø (Norway) Norway · Tier 2 Trusted
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	France's national organic mark, owned by the Ministry of Agriculture. Sits alongside the EU Leaf on virtually all French organic packaging.	Norway's only accredited organic certifier. The Ø-merket is required on any food sold as 'økologisk' in Norway. Operates to EU 2018/848 equivalence plus Norwegian add-ons.
Scope	Cosmetics	Several categories	Food	Food
Established	2007	—	1985	1986
Inspection	Annual third-party audit	None	Annual on-site by French-accredited certifiers	Annual on-site by Debio-accredited inspectors
Residue testing	Risk-based	None	Risk-based	Required
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.	EU baseline organic (EU 2018/848). Annual on-site inspection by accredited French certifiers (Ecocert, Bureau Veritas, Qualité-France).	EU baseline organic. Annual on-site inspection. Norwegian-specific welfare standards (esp. for cold-climate livestock).
Does NOT	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Same standard as the EU Leaf — AB is the brand consumers recognise, not a stricter rule.	Norway is outside the EU — the Ø is recognised under EEA equivalence, not direct EU equivalence.

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