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	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	BioGro New Zealand New Zealand · Tier 1 Gold	SisOrg — Produto Orgânico Brasil Brazil · Tier 1 Gold
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.	Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.
Scope	Cosmetics	Several categories	Several categories	Food
Established	2007	—	1983	2009
Inspection	Annual third-party audit	None	Annual on-site, IFOAM-accredited	Annual on-site, MAPA-accredited
Residue testing	Risk-based	None	Risk-based	Required for export
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.	≥95% organic ingredients per Brazilian Organic Law 10.831/2003. Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC). Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
Does NOT	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.	OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).

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