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	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	IFM IFOAM — Organics International Global · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The international umbrella body for the organic movement. Not a product label — IFOAM accredits other certifiers worldwide via the IFOAM Family of Standards. If a cert is 'IFOAM-accredited' it has been benchmarked to a globally consistent baseline.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.
Scope	Cosmetics	Several categories	Several categories	Several categories
Established	2007	—	1972	1982
Inspection	Annual third-party audit	None	Periodic review of accredited certifier bodies	Annual on-site by Naturland-accredited inspectors
Residue testing	Risk-based	None	Delegated to accredited certifiers	Required
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.	Accredited certifiers meet the IFOAM Norms and the IFOAM Family of Standards. Independent peer review of certifier governance, inspection rigor, and conflict-of-interest controls.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.
Does NOT	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Does NOT certify products directly — only certifiers. Look for the underlying national / private mark on the package.	Membership-based — only farms that join the Naturland association can use the mark.

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