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	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Orgánico SAGARPA / SENASICA (Mexico) Mexico · Tier 1 Gold	BioGro New Zealand New Zealand · Tier 1 Gold
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	Mexico's national organic mark, administered by SENASICA under the Ley de Productos Orgánicos (LPO).	New Zealand's largest organic certifier. Recognised by the EU, US, and Japan under their respective import-equivalence regimes.
Scope	Cosmetics	Several categories	Food	Several categories
Established	2007	—	2006	1983
Inspection	Annual third-party audit	None	Annual on-site, SENASICA-accredited	Annual on-site, IFOAM-accredited
Residue testing	Risk-based	None	Required	Risk-based
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.	≥95% organic ingredients per LPO. Annual on-site inspection by SENASICA-accredited certifier.	≥95% organic ingredients. No synthetic pesticides, no GMOs. Annual on-site inspection. Covers food, textiles, and personal care under separate standards.
Does NOT	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	USDA equivalence is granted product-by-product, not blanket.	New Zealand has no single legally-mandated 'organic' definition — voluntary certification is the norm.

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