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	NATRUE European Union · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	Non-GMO Project Verified United States · Tier 3 Specialty	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	North America's leading 'no genetically modified organisms' certification. Tests for the presence of GMOs in finished products. NOT organic.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Cosmetics	Several categories	Food	Several categories
Established	2007	—	2010	1992
Inspection	Annual third-party audit	None	Annual third-party audit + lab testing	Annual audit by national Ecolabel competent body
Residue testing	Risk-based	None	GMO testing only (not pesticide)	Per-category limits
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Nothing. It is not a certification and there is no body verifying anything.	Verified absence of GMO ingredients (with action thresholds, not zero tolerance). Annual third-party verification. Tracing and segregation across the supply chain.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Mark is trademark-protected.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't mean organic — Non-GMO products can use synthetic pesticides and fertilizers freely.	Doesn't apply to food. Doesn't mean organic.

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