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	NATRUE European Union · Tier 2 Trusted	Naturland Germany · Tier 2 Trusted	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing	EU Ecolabel (Flower) European Union · Tier 3 Specialty
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	A German farmers' association whose private organic standard is stricter than the EU baseline. Covers food, aquaculture, textiles, and cosmetics. Recognised globally.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.	The European Commission's voluntary environmental label. Covers cleaning products, paper, textiles, electronics, accommodation services. NOT an organic mark.
Scope	Cosmetics	Several categories	Several categories	Several categories
Established	2007	1982	—	1992
Inspection	Annual third-party audit	Annual on-site by Naturland-accredited inspectors	None	Annual audit by national Ecolabel competent body
Residue testing	Risk-based	Required	None	Per-category limits
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Stricter than EU 2018/848 (lower nitrogen inputs, full-farm conversion, social standards). Annual on-site inspection. Fair-pricing requirements for member farmers.	Nothing. It is not a certification and there is no body verifying anything.	Lifecycle-based environmental criteria per product category. Restrictions on hazardous chemicals. Annual licence renewal with audit.
Does NOT	Mark is trademark-protected.	Membership-based — only farms that join the Naturland association can use the mark.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.	Doesn't apply to food. Doesn't mean organic.

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