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	NATRUE European Union · Tier 2 Trusted	Rainforest Alliance Global · Tier 3 Specialty	JAS Organic Japan · Tier 1 Gold	? 'Natural' (NOT a certification) Worldwide · Tier 4 Marketing
What it means	An EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.	Sustainable-agriculture certification (post-2020 merged standard with UTZ). Covers environmental, social, and economic criteria. NOT an organic mark.	Japan's national organic standard under the Japanese Agricultural Standard system. The mark must appear on any food sold as 'organic' (有機 or オーガニック) in Japan.	The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
Scope	Cosmetics	Food	Food	Several categories
Established	2007	1987	2001	—
Inspection	Annual third-party audit	Annual third-party audit (RA-accredited)	Annual on-site by MAFF-registered certifier	None
Residue testing	Risk-based	Risk-based	Required for high-risk operations	None
Guarantees	Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs). Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%. Annual third-party verification.	Reduced (not eliminated) synthetic pesticide use, with bans on the most hazardous classes. Forest conservation requirements (no deforestation after the cut-off date). Worker welfare and community development requirements. Annual third-party audit.	≥95% organic ingredients. No synthetic pesticides, no synthetic fertilizers, no GMOs. Annual inspection by a MAFF-registered certifier.	Nothing. It is not a certification and there is no body verifying anything.
Does NOT	Mark is trademark-protected.	Allows synthetic pesticides — does NOT meet any organic standard. Often confused with organic but it's a different programme.	Mutual recognition with the US, EU, and Canada applies to specific product categories — check each agreement before importing.	Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced. Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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