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NATRUE logo
NATRUE
European Union · Tier 2 Trusted
SisOrg — Produto Orgânico Brasil logo
SisOrg — Produto Orgânico Brasil
Brazil · Tier 1 Gold
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'Natural' (NOT a certification)
Worldwide · Tier 4 Marketing
What it meansAn EU-based natural-and-organic cosmetics certification. Three grades: Natural, Natural with Organic portion, and Organic.Brazil's national organic mark under the Sistema Brasileiro de Avaliação da Conformidade Orgânica, administered by MAPA. Required on any food sold as 'orgânico' in Brazil.The word 'natural' on packaging is a marketing term, not a certification. In most jurisdictions there's no legal definition, no standard, and no inspection. A product labelled 'natural' can contain synthetic ingredients, pesticides, GMOs, and artificial flavours.
ScopeCosmeticsFoodSeveral categories
Established20072009—
InspectionAnnual third-party auditAnnual on-site, MAPA-accreditedNone
Residue testingRisk-basedRequired for exportNone
Guarantees
  • Restricted ingredient list (no synthetic fragrances, no silicones, no PEGs).
  • Tiered organic content: Natural with Organic portion ≥70% certified organic; Organic ≥95%.
  • Annual third-party verification.
  • ≥95% organic ingredients per Brazilian Organic Law 10.831/2003.
  • Annual on-site inspection by MAPA-accredited certifier OR a participatory-guarantee group (OPAC).
  • Two valid pathways: third-party certification OR a peer-reviewed OPAC system.
  • Nothing. It is not a certification and there is no body verifying anything.
Does NOT
  • Mark is trademark-protected.
  • OPAC (peer-review) certified products are valid in Brazil but typically not accepted for export — exporters need third-party (e.g. IBD).
  • Doesn't mean organic. Doesn't mean pesticide-free. Doesn't mean GMO-free. Doesn't mean ethically produced.
  • Some markets (e.g. the US FDA on food, EU on cosmetics) place very limited restrictions on the word, but enforcement is weak.

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